Virtually every small business requires tech hardware and software to take care of some or most of its operations, creating an international, industry-spanning demand for skilled tech professionals. This intense competition creates a really difficult situation for smaller businesses, which could have all (or more) of the tech needs. At the same time, the big players may believe they lack the cachet or name recognition to recapture the interest of the best tech talent.
However, there are several ways smaller businesses can set themselves apart as attractive destinations for skilled tech professionals. Below, 13 industry leaders from Forbes Technology Council share strategies an inferior business can leverage to entice skilled tech professionals to become listed on the team.
Emphasize why your organization is unique.
Your small business should concentrate on something that makes it unique—it could be its culture, its mission, as well as its phase. Startups should emphasize that they’re building things from scratch, while nonprofits can focus on how their mission will change the world. As a business, you’re not competing for the long tail of candidates; concentrate on the people who see the planet the same way you do.
Build through reference-based recruiting.
Reference-based recruiting did wonder for us. We’ve built several companies in the past, and that concept did very well for people in recruiting top talent. People want to work well with people they know. – Pankaj Banka, The Silicon Partners Inc.
Promote the development opportunities you offer.
One common trait I’ve seen with top talent may be the desire for continuous development and growth. Small businesses are better positioned to provide rapid internal mobility and more opportunities to understand new skills and join projects that might be out of reach in a bigger organization.
Leverage your innovative work.
Although small businesses may not have the same brand recognition as larger ones, ab muscles existence of startups is dependant on developing cutting-edge technology—that offers them unique advantages compared to their larger, incumbent competitors. Because top-tier prospects seek innovative work, employers at these smaller businesses should leverage this fact when it comes to recruiting.
Be described as a force permanently in your industry.
Small businesses can still draw top talent by creating an environment and opportunities that draw talent to them. People want to work with innovative projects. They want to work for leadership that is supportive, empathetic, open, and trusting. Your small business builds this brand awareness by being a force permanently inside their industry or community. Give first, and they’ll come.