The leading mobile financial service provider, bKash, has been awarded the Best Brand Award three times in succession based on the findings of a survey carried out by the Bangladesh Brand Forum (BBF).
After the successes in 2019 and 2020, BKASH has maintained its position as the most popular brand in the top brands across 35 categories.
In addition, the company was chosen as the most loved brand’ under the mobile financial services for the fifth consecutive time.
This acknowledgment demonstrates that bKash has brought the freedom and security of millions of transactions per day within a short time and has facilitated financial inclusion for all.
BBF, in collaboration with NielsenIQ and association and The Daily Star, organized the 13th Best Brand Award 2021 in the capital city on the 29th of December.
The Bangladesh Brand Forum honored the most popular brands that have gained customers’ trust and acceptance through rugged and hard-working initiatives.
It was conducted using Nielsen’s top-of-the-line survey method, “Winning brands.” In this case, 8,000 people across the nation took part in the poll.
Faruque Hassan, president of Bangladesh Garment Manufacturers and Exporters Association (BGMEA), as well as Russell T Ahmed, newly elected president of the Bangladesh Association of Software and Information Services (BASIS), handed the “Best Brand Award-2021 award to Ashraf Bari, who is executive vice president and head of the brand for bKash.
Moinuddin Mohammed Rahgir, Chief Financial Officer at bKash; Mohammed Ferdous Yusuf, the chief human resources officer; Ali Ahmmed, chief commercial officer and Mahfuz Sadique, chief communications officer were also on hand for the occasion.